01 / Introduction
Business Strategy & Analytics professional based in New York City. I turn data into decisions — from startup ecosystems and seed funding programs to ML-driven growth models and executive dashboards.
02 / Projects
01
Built a logistic regression model in Python to score and prioritise inbound eCommerce leads. Improved conversion rate from 30% to 92%, enabling the sales team to focus on highest-intent prospects.
View on GitHub →02
Performed exploratory data analysis on retail and eCommerce datasets to uncover purchasing patterns, seasonal trends, and customer segmentation insights. Visualised findings to inform inventory planning and marketing decisions.
View on GitHub →03
Conducted exploratory data analysis on bank loan datasets to identify key drivers of default risk. Analysed borrower demographics, credit history, and loan attributes to surface actionable risk signals for financial decision-makers.
View on GitHub →01
Built an end-to-end analytics dashboard visualising global startup funding trends using Crunchbase data. Designed for investors and ecosystem stakeholders to identify emerging sectors and funding gaps.
View Dashboard →01
Writes on growth, mindset, and strategy at the intersection of data and human behaviour. Published on Medium — covering entrepreneurship, Buddhist philosophy applied to business, and analytical frameworks for everyday decisions.
Read on Medium →02
Led marketing, community-building, and investment strategy for the META XR Accelerator Program. Facilitated connections between 100+ startups and investors; contributed to $3M+ in seed funding secured through partnerships with META, Startup India, and Wadhwani Foundation.
03
Coached student founders across early-stage incubation programmes. Tracked and improved cohort KPIs: achieved 30% acceptance rate into incubation and 20% improvement in startup success rates through structured mentoring and data-driven progress tracking.
04
Designed and measured multi-channel marketing campaigns for startup programs, achieving a 25% uplift in stakeholder engagement. Built reporting dashboards tracking funnel performance, reach, and conversion across channels.
03 / Capabilities
04 / About
I'm Smty Pradhan — a Business Strategy and Analytics professional based in New York City. I combine an analytical mindset with a genuine passion for the startup ecosystem, having worked with 100+ early-stage companies across marketing, community-building, and investment programs.
My superpower is translating complex data into clear, compelling narratives for non-technical audiences — whether that's a board room, a cohort of founders, or a cross-functional team under pressure.
I've facilitated over $3M in seed funding through partnerships with META, Startup India Seedfund, and the Wadhwani Foundation. I hold certifications from Google, IBM, Databricks, and the Indian School of Business, and an Advanced Programme in Data Science from IIIT Bangalore.
Outside of work, I write on Medium about growth and mindfulness, produce music, study Buddhist philosophy, and I'm a three-time State Typing Champion at 101 WPM.
05 / Testimonials
"Smty was a standout contributor during Out in Tech's Digital Corps. As Team Lead, I was consistently impressed by how quickly she got up to speed and how much she accomplished."
"Smriti was exceptional in her handling of the META XR startup search program. The program sifted through hundreds of applications and coordinated thousands of founders. Her involvement was crucial in the success of the program and demonstrated her talents in managing large scale project implementation. "
"Smty was a key enabler during Augtraveler's journey through the XR Accelerator Program by MEITY and META, hosted at the Sikkim Manipal University incubation centre."
"Smty is a very hard working and responsible person who has always helped and supported various startups associated. Her professionalism, proactive approach, and genuine interest in helping startups grow truly set her apart."
"Smty's professionalism, proactive approach, and genuine interest in helping startups grow truly set her apart. Any organization would be lucky to have her on board!"
"They approach problems methodically, ask the right questions, and bring clarity to complex situations."
"Smty has played a key role in supporting and enabling several promising startups in Northeast India. She brings a strong ability to manage stakeholders effectively."
"Smty is skilled at solving problems and helps others succeed. She is passionate about supporting startups and works to create opportunities for growth and innovation in the community."
"Smty's dedication and diligence were instrumental in driving the program's success, consistently providing thoughtful support and ensuring every detail was handled with care."
"Smty has demonstrated commendable dedication in working closely with startups across various sectors. She has been actively involved in programs that offer comprehensive support to startups in the Northeast region of India. She contributed to supporting the successful implementation of several government and corporate startup initiatives."
06 / AI Assistant
This AI has been briefed on my background, projects, and experience. Ask about specific work, my approach to analytics, skills, or availability — anything.
07 / Contact
Open to full-time roles, advisory projects, and collaborations in business strategy, analytics, and startup ecosystems. I typically respond within 24 hours.
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